Why do television advertisements call cortisol "a nasty little hormone"?

Excess production of cortisol is on the rise today because the level of stress in modern society is on-going and increasing. Excess levels of cortisol do cause weight gain. But, weight gain caused by elevated levels of cortisol is due to stress, not the hormone itself. So, cortisol is getting the false blame for being "a nasty little hormone" when it is not.

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